Accountability and the Public Interest in Broadcasting by Andrea Millwood Hargrave

By Andrea Millwood Hargrave

Opposed to a backdrop of great switch in know-how and the economics of broadcasting and new media, this well timed survey of latest attitudes to responsibility and the general public curiosity in broadcasting relies on over fifty interviews conducted in four democracies: India, Australia, the united kingdom and the USA.

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If things are really going wrong at a strategic level, government can quite properly indicate that they feel they are going off beam. And that modulation is lacking from the system. The nuclear option is available, but the sort of intervention that is greater than tactical but less than nuclear, is not available. ” And that’s lacking. 28 Accountability t and th t e Public Interest in Broadcasting The powers that have been given to regulators were also discussed by interviewees. In the UK the use of sanctions, often financial, seemed to be applied more rigorously than in any of the other countries considered: I think penalties are one of the strongest areas of difference between the UK and Australia in terms of media regulation.

The left thinks it has real and important meaning. The right usually thinks its invocation is just a mask for the politics of liberal special interest groups. And, according to the right, the only real public interest is the summation of the private interests of all the individuals as embodied in the market. (Ed Baker, Professor, Annenberg School of Communications, University of Pennsylvania, US) Public Service Broadcasting defines a relatively small number of broadcasters who do quite big things in a relatively constrained and legally-prescribed way.

So that’s increasingly the emphasis on how we’re conducting our business. We’ve always been cross platform, we’ve always done radio and television, we’ve had a very strong publishing business, both of magazines and books, so now in an integrated sort of way when projects are now being formulated, that cross platform emphasis is right at the beginning rather than something (where) a book comes out of a TV programme at the end or a CD comes out of radio concerts – it’s all now done at the very beginning rather than done as an incremental thing as part of the production process.

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Accountability and the Public Interest in Broadcasting by Andrea Millwood Hargrave
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