British Public Diplomacy and Soft Power: Diplomatic by James Pamment

By James Pamment

This quantity outlines 20 years of reforms on the international & Commonwealth workplace (FCO), British Council and BBC global carrier – the so-called Public international relations companions. among 1995 and 2015, the FCO and its companion enterprises in selling British impact overseas have brought significant adjustments to how, the place and with whom international relations is carried out. This targeted research hyperlinks significant organisational reforms to the altering political, technological and highbrow contexts of the day. via particular case reviews over a 20-year interval, this learn demonstrates how and why British international relations advanced from a secretive establishment to 1 figuring out its function as an international concept chief via innovations akin to public international relations, electronic international relations and tender strength. it truly is wealthy with unpublished files and case experiences, and is the main precise learn of the FCO and British Council within the modern interval. From Cool Britannia to the hot nice crusade through the 2012 Olympics and diplomats on Twitter, this ebook charts the speculation and perform in the back of a twenty first century revolution in British international relations. This paintings could be of a lot curiosity to policymakers and advisors, scholars and researchers, and overseas coverage and communique specialists.

“From the heady previous of Cool Britannia to the current days of the nice crusade when it comes to the Royal marriage ceremony, London Olympics and a number of different gambits in Britain's evolving try and hook up with international publics, this e-book is the fundamental account of the interior workings of an essential element of latest British overseas coverage: public international relations. James Pamment is an astute, succinct and fascinating Dante, bringing his readers on trip throughout the coverage techniques backstage. We see the general public international relations equivalents of paradise, purgatory and the inferno, although Pamment leaves us to make your mind up that's which.”

Nicholas J. Cull, writer of ‘The Decline and Fall of the U.S. info enterprise: American Public international relations, 1989-2001’.

“A reward to practitioners who are looking to do the activity greater: required interpreting for a person going right into a senior activity on the British Council, the united kingdom overseas & Commonwealth workplace and enlightened thinkers at 10 Downing highway, HM Treasury and Ministries of international Affairs around the globe. Authoritative, scholarly and actual, Pamment moves an outstanding stability among the salient information and the overarching photo. He additionally does a huge carrier to these folks who lived it; our toils make extra experience for what he has performed - putting them in a old and conceptual context.”

John Worne, Director of approach & exterior kinfolk, British Council, 2007-2015

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In Routledge Handbook of Public Diplomacy, eds.  Taylor, 24–38. London and New York: Routledge. , J. Griffin, and A. Fotheringham. 2002 Changing Perceptions: Review of Public Diplomacy [The Wilton Review]. London: Foreign & Commonwealth Office.  Dominick. 2000. Mass Media Research: An Introduction, 6th edn. New York: Wadsworth Publishing Company. M. Pike. 2007. Communication and Empire: Media, Markets, and Globalization, 1860–1930. Durham and London: Duke University Press. , A. Fisher, and A. Arsenault.

During this period the BC and BBC World Service (BBCWS) saw their budgets increase more substantially to £131 m4 and £172 m, respectively, although the BC in particular was under renewed pressure to justify its purpose and value for money, and only narrowly survived efforts to privatise its English teaching centres (FCO 1995: 43, 47). 5 The FER is a remarkable document for a number of reasons when placed in the context of the period of reforms between 1995 and 2015. It foresaw a number of trends that were developed by Foresight and Panel 2000 and that subsequently became introduced into department-wide initiatives over the next 15 years.

2015. “Putting the GREAT Back into Britain”: National Identity, Public-Private Collaboration & Transfers of Brand Equity in 2012s Global Promotional Campaign. British Journal of Politics and International Relations 17: 260–283. 20 J. PAMMENT Pamment, J. 2015. Strategic Communication Campaigns at the Foreign & Commonwealth Office: Managing Mediatization during the Papal Visit, the Royal Wedding & Queen’s Visit to Ireland. International Journal of Strategic Communication 9(2): 118–133. NOTES 1. The FCO ended grant-in-aid funding of the BBCWS in 2014, though partial governmental support for some specific tasks was announced in November 2015.

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